The Entertainment Economy Meets Experiential Fitness
Why the future of fitness is virtual, and how to make it a solution — not just an offering. The...
Read moreDetailsLes Mills is the global leader in group training and creator of over 25 programs available in leading fitness facilities around the world. Les Mills programs include the world’s favorite group strength workout BODYPUMP, BODYCOMBAT, BODYBALANCE, LES MILLS GRIT and the world’s most cutting edge group experience LES MILLS THE TRIP.
The company was founded by Les Mills — a four-time Olympian and head coach of New Zealand’s track and field team — who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, Les Mills workouts are delivered by 100,000 certified instructors in 22,000 clubs across 100 countries, as well as via various streaming and XR platforms.
Why the future of fitness is virtual, and how to make it a solution — not just an offering. The...
Read moreDetailsHow you onboard a new member is absolutely crucial to the long-term success not only of that member, but also...
Read moreDetailsSticking to an exercise plan requires finding the time to exercise, but the exercise itself must also be enjoyable. We...
Read moreDetailsAs an industry, we understand that member recruitment and retention is the key to success. With research showing that 50...
Read moreDetailsGroup cycling has never been bigger. New cycle offerings are opening daily, giving consumers increased options for how and where...
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