Group cycling has never been bigger. New cycle offerings are opening daily, giving consumers increased options for how and where they want to work out. To remain competitive, club operators need to re-energize their cycle offering with solutions that create greater consumer appeal, add value to membership offerings and increase profitability.
You can fix the basics and give members what they expect: a great studio, quality bikes, pumping music and motivating instructors. But how do you engage and retain your members? By delivering a high-quality cycling experience, every class. Make sure you offer the right programming.
Les Mills cycle programs answer your members’ various needs. LES MILLS SPRINT™ is a 30-minute live high-intensity interval training class (HIIT) that pushes participants harder to achieve ultimate results. RPM® provides participants with a ride to the rhythm of motivating music through a varied journey of hills, flats, mountain, peaks, time trials and sprints.
Building a cool cycling space within your club and producing world-class, research-backed programs takes time, money and energy. And cycling isn’t the only thing you have to deliver on. Learn more about the resources, insights and programs you need to solve your empty studio dilemma. Forget about reinventing the wheel, let Les Mills do the work for you.
For more information email info.usa@lesmills.com or call 844-LES-MILLS.
This press release was contributed by Les Mills.
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Les Mills is the global leader in group training and creator of over 25 programs available in leading fitness facilities around the world. Les Mills programs include the world’s favorite group strength workout BODYPUMP, BODYCOMBAT, BODYBALANCE, LES MILLS GRIT and the world’s most cutting edge group experience LES MILLS THE TRIP.
The company was founded by Les Mills — a four-time Olympian and head coach of New Zealand’s track and field team — who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, Les Mills workouts are delivered by 100,000 certified instructors in 22,000 clubs across 100 countries, as well as via various streaming and XR platforms.
