Everything you are doing in your business is being challenged by something new, and this disruption is demanding fitness industry...

To truly understand the impact you will have on your staff and members, you must begin with “why.” Why do...

Industry trend reports provide great insight into what is influencing consumer behavior. After evaluating some of these reports, I feel...

Over the last couple of years I’ve witnessed the growth of women’s leadership events and associations. Women who have made...

This month, most people begin to return to their normal routines following summer break. But, this transition seems to be...

The millennial generation is, for the most part, responsible for the massive changes in how fitness is now being offered....

The weeks leading up to the official start of summer are critical for all program directors and operators. Attendance overall...

Spring is a great time to introduce new products and programs, people and opportunities into your business. Although most people...