On January 22, Zone Athletic Clubs opened its first location in Denver, Colorado. With the recent acquisition of TruFit Athletic...

In today’s digital world, missing out on a technology platform, like virtual fitness, can mean missing out on business. Fitness...

Referrals are an easy and cost-effective way to get new members in your club. In an ideal world, your club...

24 Hour Fitness is opening its first clubs in Illinois this spring. Currently, 24 Hour Fitness operates over 440 clubs,...

It’s no secret the fitness industry is heavily data driven. It’s vital to have technology that can manage members, track...

If there is one section of your club that is guaranteed member usage, it is the locker room. With members...

Pools make a big splash at health clubs, but how do you as a club owner ensure you are getting...

Cristin Smith, the CEO and founder of Saffron & Sage in San Diego, California, had a major health crisis at...