From the trenches: A personal trainer’s view of the health club business. These days, there are a ton of personal...

A personal trainer’s view of the health club business. IHRSA 2018 was a truly energetic and amazing experience. There were...

The specific reasons why people look to hire personal trainers are just as varied as the people seeking trainers. But...

We all love to hear praise, and loathe hearing how we can improve. Even constructive criticism can be sometimes hard...

When fitness managers speak about financial goals to trainers, trainers become glassy eyed and distant. They see a $6,000 monthly...

Clients can’t be trusted to measure their own results. How many members have you witnessed who come into the club...

New year is a great time to examine your personal trainers and their performance. Trainers are beginning their busiest time...

As a trainer, your job is to sell and provide personal training services to members. Most trainers do not excel...