Q. I’ve not had much luck with direct mail in the past. What might I be doing wrong and how can I fix it? -...
Read moreDetails“When people come in we know their children's names, their names and maybe even what station they like to watch when they exercise,” said Paul...
Read moreDetailsBy this point in the year, the New Year’s Resolutioners have either joined a club (hopefully yours!) or given up, to maybe try again next...
Read moreDetailsRecently, an owner of several health clubs called me to discuss the pros and cons of ownership versus subcontracting his juice bar. My initial response...
Read moreDetailsIt was the Cheshire Cat who said to Alice, “If you don’t know where you are going, any road will get you there.” So true...
Read moreDetailsWalking into the Treehouse Athletic Club in Draper, Utah as a member, you will be spoken to by name. At the Treehouse, members aren’t just...
Read moreDetailsFitness types can be the most resourceful among us. No access to a gym? Do some pull-ups on a tree branch. No time to do...
Read moreDetailsFitness has been a way of life for Sonja Martin, 41, of Concord, Calif. But her experience at the UFC Gym in Concord has surpassed...
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