In Print

Q: Recently we have had several competitor facilities open in our area. Do you have any advice on how we can differentiate ourselves? - Ty...

Medicine balls are useful tools to help develop explosive power, core stability, balance and coordination. Performing heavy med-ball exercises against a wall drives power training...

By Ali Cicerchi At 23, Dana Cavalea became the youngest of strength and conditioning coordinators in Major League Baseball. Now, at 27, Cavalea has been...

By Ali Cicerchi Retaining members can seem overwhelming, but it’s really an opportunity to improve creativity and focus on members. Keeping an old member can...

By Tyler Montgomery In July, Gold’s Gym Franchisees’ Lori and Jeremy Lowell brought their team together from eight clubs across the U.S. to the Gold’s...

All clubs have to spend money to make money and buying equipment for the club is inevitable. There are so many options:  new, used, remanufactured,...

By Ali Cicerchi The goal of the fitness club is to provide members with the necessary tools to live a healthy lifestyle. In order to...

As humans, we hunger for competition and sport. Many members that exercise at a gym throughout the week engage in some type of competitive sport...