Marketing & Sales

When prospects are trying to decide which membership to buy do you make it harder than it has to be? There is a tendency to...

There was an old joke in the clubs about the managers that took people on long drawn out tours. We called it the "Gilligan Method"...

The number one problem plaguing most health clubs isn’t lead generation, it’s getting the members to stay and pay longer. You might argue and say...

One thing is for sure, if your prospect can’t picture themselves getting their desired results, you won’t sell the membership or training to them. There...

Sales people are known to sometimes lose focus. I know I'm a little flighty at times. Here are couple tips to help you stay on track....

The health club industry has tried and tried, and tried again to get more than16 percent of our population to be members of a health...

Do you work out like you should? If you don’t believe in what you’re going around selling people, they’ll be able to tell. If you...

Have you thought about reducing someone's dues for them bringing in their friends and family to get started with you? I have tried many different...