News

A growing issue in the club market is whether club owners should cater to and address the needs of niche markets; which appear to be...

You'd like to make your move to ownership and the financial rewards it can bring. What should you do to prepare? We all know the...

More than six years ago, Greenwood Athletic Club in suburban Denver announced it was starting a Pilates program. The program became immensely popular and has...

Last month I discussed how the early days of the Internet boom spawned an almost irrational enthusiasm for all things related to the Web. We...

A young entrepreneur opens a small gym in his suburban neighborhood in an old warehouse. He spends a conservative amount of money on basic weight-training...

Problem: "Feature selling" appeals to the smallest market and creates a price sensitive, disloyal member. The results? Low prices, low retention and low profits. Solution:...

Most clubs sell more memberships in January than any other month of the year. We all know why. I'm going to suggest that you set...

In today's competitive club environment, managing and utilizing your membership information is critical and a major key to success. You started your health club to...