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It was 1978 in Southern California, and I was going into the gym business for the first time. I was not really opening a new...

The need and opportunities to increase sales by non-conventional marketing has never been greater. After you read this article, you will have proven methods to...

Perhaps the most powerful influence on your attitude and personality is what you say to yourself, and believe. It is not what happens to you,...

You've probably seen enough business books, junk mail, spam and other media touting the latest tools and techniques to help you become a more effective...

Without a doubt "metabolism" is the hottest topic in the fitness industry today. Everyone is concerned about theirs, convinced it holds the key to their...

Within the past few years participation in group exercise has grown exponentially. An increase in customer choice is always accompanied by an increase in customer...

There are really only two sides to your business: the inside reality and the outside perception. The biggest problem with health clubs today is that...

Purchasing a surface for your facility can often be a confusing and thankless job. Every manufacturer or distributor can go into a lot of data...