News

Without a doubt "metabolism" is the hottest topic in the fitness industry today. Everyone is concerned about theirs, convinced it holds the key to their...

Within the past few years participation in group exercise has grown exponentially. An increase in customer choice is always accompanied by an increase in customer...

There are really only two sides to your business: the inside reality and the outside perception. The biggest problem with health clubs today is that...

Purchasing a surface for your facility can often be a confusing and thankless job. Every manufacturer or distributor can go into a lot of data...

Due to industry-wide sales techniques, such as price drops and closeouts, the health club industry is rapidly moving toward selling the product of exercise as...

Focus: the ability to concentrate on a single task and take it to ultimate success is very important in all aspects of life. This is...

Your business is all about body motion, from dozens of people in a step aerobics class to a single individual lifting weights. Your customers hope...

Having a sales-educated personal training staff is crucial in building and maintaining a successful personal training business. This can be accomplished through the consistent development...