Today’s technological age is full of constant distractions and an abundance of media, making capturing the attention of your target audience difficult. The key to catching the eyes of your prospects is to position your ...
Most people get into gym ownership because they love fitness, and they want to make money. To quote an old adage, “Choose a job you love and you will never have to work a day ...
A whole new year has arrived, and everyone is thinking the same thing: “What can I do this year to make a more significant impact on my community and my company than I did last ...
Ask most gym members — especially new ones — why they choose to join, and “losing weight” is a common answer. While fitness centers are experts on movement and exercise regimens for weight loss, they ...
Once we cross into the New Year, many people are contemplating a life change, whether it is social, economical, physical or spiritual. Below, find creative ways to attract, engage and inspire members: Referrals Encourage people ...
Member retention is one of the top obstacles faced by today’s gym and studio owners. Specialized studios are rapidly growing, providing more options to fitness goers. The businesses that retain their members do so by ...
One of the greatest challenges for gym operators today is keeping track of all the data they have on their clients — and where to put it. Members are constantly joining, quitting and rejoining gyms, ...
The ability to integrate Artificial Intelligence (AI) into business operations continues to evolve at a rapid pace. What was once the domain of large corporations is now something that is available to fitness businesses of ...
According to IHRSA’s 2016 report, “Profiles of Success,” over 18 million members have signed up for small group training (SGT). The reasons people are increasingly attracted to this fitness offering is obvious. Keeping them in ...
While many gyms offer group training options, few of these classes are appropriate for those who have low levels of fitness. This is a pressing need because physical inactivity is a rising global public health ...
The Latest from CS
The Current Issue
