The world of digital media is expanding rapidly, so much so that businesses that neglect digital marketing are falling behind. That’s why establishing and nurturing a strong digital presence is critical to growing your business. ...
Do you have difficulty getting your staff to initiate conversation or engage with members? Don’t feel bad — a lot of managers have the same issues. Here are some interesting statistics: according to Nielsen, when ...
One of email marketing’s biggest challenges is being engaging enough to not get your message deleted. People sift through dozens or hundreds of boring, programmed email subject lines daily for something interesting. Once they do, ...
Are you taking advantage of the communication features your club management software (CMS) offers? This is something that should be considered not only for incoming purposes for yourself and fellow managers, but for outgoing purposes ...
There is a reason why clients latch on to data when it is given to them — they crave control of their fitness or wellness plan. They want to predict the results of your program ...
After many successful launches or ventures, it’s easy to look back and understand exactly what needed to be done. It’s equally helpful to know what not to do. Here are the top five items to ...
Renovating or redesigning your facility to create a functional training space? Be sure not to overlook the most critical perspective — that of your existing and future members: the “end user.” Ironically, the end user ...
Businesses constantly seek new opportunities; health clubs are no exception. They are expanding into wellness and healthcare by providing: Membership benefits to insurers and managed care organizations (MCO) members. Health risk assessments and other wellness ...
As a club owner, you have plenty to worry about — hiring the right people, maintaining an orderly, clean club, and keeping the financials in line, to name just a few. Who has time to ...
Flooring often gets treated like an afterthought during the selection process in a health club or fitness facility. Flooring is always needed, but there is hardly ever enough research done before making the purchase. Ultimately, ...
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