Thought Leaders

Industry marketing professionals share their strategies for reaching growing demographics, navigating privacy laws and standing out in a crowded market.   There’s no denying the marketing...

The future of gym staffing is changing and fast. In a recent Thought Leaders panel discussion, fitness club leaders shared how they’re rethinking the way...

Explore effective fitness club staffing strategies for owners and operators. Learn how to retain top talent, build a strong culture and lead by example to...

From youth swim programs to guest passes, operators are building profitable non-dues revenue streams that meet member needs and strengthen the bottom line. While membership...

This panel discussion on the future of fitness franchising features insights from industry experts Ben Ludwig and Brandon Cullen. They discuss current trends in fitness...

Two seasoned operators share what’s working, what’s not, and how a new fitness franchise can navigate today’s tougher landscape. It’s no secret franchising is a...

The fitness industry is evolving — and at the heart of that shift is mental health. In our latest Thought Leaders Panel, top voices in...

Four industry experts share tips for how gyms can prioritize members' mental health and whole-person wellness. The fitness landscape is evolving once again. Today, many...