Brand Voice

Germany’s first scale factory was founded in 1840 by A.C.C. Joachims. He produced weigh bridges, decimal scales and more to be sold all over the...

Few companies have such a storied background in fitness as LES MILLS.  The brand originated in 1968 as a small gym in Auckland, New Zealand,...

Fitness is vital for everyone in order to have a good quality of life.  However, the reality is that much of the U.S. population does...

Why Jonas Fitness’ rich history, robust product line-up and high-touch service make it an ideal partner for gyms industry-wide.  There are dozens of club management...

Why UFC GYM is partnering with CryoBuilt to offer cryotherapy at 20 locations and counting.  Nowadays, fitness and recovery are no longer treated as separate...

How SportsArt is using innovation to sustain the health of the planet and its people. According to the 2021 Global Sustainability Study, “85% of people...

How the marketing agency MOTUS CI is using data to drive powerful outcomes for its clients. Marketing today is complicated. There are a plethora of...

How the Smart Health Clubs platform became an all-in-one member engagement software solution for club operators. When it comes to customer experience, convenience is no...