Brand Voice

How FitnessOnDemand is helping gyms navigate unprecedented change through an omnichannel approach to high-quality, premium fitness content.  The concept of virtual fitness is evolving.  For...

How Freemotion from iFIT is using innovation to benefit exercisers and clubs the world over.  The most successful companies in the world are innovators — entities...

Learn how Pentair and Paramount Pools turned the Sand Mountain Park & Amphitheater project into a true source of joy for the community. An aquatics...

Learn how Nick Cross and the MotionVibe team are creating the best all-around digital member experience for health clubs. Seven years ago, Nick Cross saw...

How the career platform Talent Hack can help you propel your fitness business forward.  The fitness industry is filled with individuals who either entered their...

Founded in 1989, Crunch is a high-value, low-priced global franchise that is growing rapidly.  Author Simon Sinek once said, “Corporate culture matters. How management chooses...

When Ben Nazarian first asked Therabody founder Dr. Jason Wersland to explain what Theragun is, Dr. Wersland said he had to feel it in order...

How CryoBuilt is adding value to gyms through electric, whole-body cryotherapy, all while being proudly based and manufactured in the U.S. Cold treatment — or...