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In these less than ideal economic times, how can a club avoid being in a constant state of reduced profits? The old school of thought...

The fitness industry is more competitive than ever. If members or prospects can’t differentiate your club from the competitors (especially if the competitors are less...

January is fast approaching — a critical time of year for fitness and weight loss facilities. It is when thousands of potential customers are looking...

One of the biggest problems with owning a fitness business, and in most small businesses for that matter, is the lack of consistency in marketing....

Think of the last time you used a kiosk. You may have gotten your airline boarding pass, rented a movie, applied for a job, printed...

Health Clubs have the unique opportunity to provide their members total fitness and wellness by offering them a safe haven of healthy nutritional options. It...

A species on the planet that does not adapt to changes will eventually become extinct. Business models, just like species, either adapt to changes, or...

Statistically, there are about 123 million out of shape Americans in the prime age category for a health club membership. Yet, IHRSA reports that just...