Supplier Voice

How integrating cryotherapy can help gyms and health clubs stay competitive in today’s rapidly evolving fitness landscape. The fitness industry is shifting. Once focused solely...

The next evolution of HIIT is here — and it’s helping clubs attract younger members, maximize space and deliver measurable outcomes. Garry Lewis, the director...

During uncertain times, doubling down on smart marketing and member experience sets leaders apart. Eric Goodstadt, the CEO of UpSwell Marketing, shares how. From shutdowns...

Steve Ayers, the SVP Business Development of ROR, shares how health clubs can leverage technology and personalization to boost member retention, engagement and satisfaction. In...

Steve Ayers, the SVP of business development for ROR, shares how an effective social media strategy can help health clubs grow their brand, engage members...

Steve Ayers, the SVP of business development at ROR Partners, shares tips for maximizing retention with data-driven strategies. For health club owners and operators, member...

Justin Hanover, the president of Fitness Revolution, shares how a compelling offer makes it easy for the right customer to do business with you. When...

100 years after its creator first launched it to the world, Pilates is booming. Here’s why it’s as relevant for modern members as it was...