VASA Fitness Unveils New Brand Platform: Built to Be Strong
VASA Fitness announced a comprehensive rebrand centered on a new brand platform: Built to Be Strong. The rebrand introduces a new ...
Fitness Brands Rally Members for October Fundraising Campaigns
Fitness brands are using October to bring members together around charitable initiatives, with campaigns supporting breast cancer patients, youth development ...
REGYMEN Fitness Advances Global Growth with Nine-Location New Zealand Expansion
REGYMEN Fitness announced a nine-location expansion into New Zealand, marking a significant step in the performance fitness brand's international growth ...
What Billy Blanks’ Tae Bo Legacy Can Teach Today’s Fitness Industry
“1, 2, 3, 4, 5, 6, 7, and 8, walk it out!” This sound could be heard from nearly every ...
Free Weights or Machines? What the Latest Meta-Analysis Reveals
A recent systematic review and meta-analysis examines how free weight and machine-based strength training compare across three outcomes: maximal strength, ...
LA Fitness Reaches 200 Studios With Pilates by LA Fitness
LA Fitness has reached 200 Pilates by LA Fitness studios across its club portfolio, marking a significant expansion of the ...
Building a Club Tech Stack That Adapts to Growth with John Heppenstall of Jonas Fitness
The fitness industry never stands still and the software that runs it can't afford to either. Member expectations now reach ...
More Than a Check-In: Rethinking the Role of Mobile Apps in Health Clubs
As mobile apps take on a bigger role in the member experience, health club operators are looking at what's working, ...