Many health clubs are finding that rewards programs are a great way to build membership count and increase loyalty. While there are different ways you can model your rewards program, it’s important to not over-complicate ...
Aquatics programming is an important component of health clubs, as it offers members an opportunity to reach their goals through low-impact exercise. And with so many aquatics programs and amenities on the market, there’s essentially ...
Marketing is the lifeblood of your club — as the way in which your club communicates its messaging, unique selling proposition and overall branding. As a result, choosing the right marketing services, channels and partners can ...
The fitness industry is fluid, with new trends developing every few months across all facets of a health club: equipment, design, programming and beyond. More so than any other area of the industry, technology’s role ...
Risk management is often associated exclusively with cleanliness and safety precautions, not with fitness programming. However, it’s just as important to a club’s culture and legal protection to regularly practice fitness risk management. “Clubs do ...
Exercise is only one part of the health and wellness equation. Countless individuals have sworn off going to the gym when they couldn’t hit their goal weight or get their beach body, but in many ...
For many health clubs, personal training sales serve as the largest source of non-dues revenue. This includes Wisconsin Athletic Club, which boasts seven locations in Wisconsin. According to Julie Crowley, the director of programming at ...
Fitness leaders recap 2018 and make predictions for the year ahead. Ellen Latham, Co-Founder, Orangetheory Fitness What are you proud to have accomplished this year? Opening our 1,000th studio in the short eight years we ...
With the daily pressures of work, family and social life, it can be hard for consumers to go to the gym. Mobile coaching apps allow members to take their fitness with them wherever they go. “Mobile ...
Equipment is a critical component of the member experience and an important investment for a health club. Aside from the fact that most fitness programs require equipment of some kind — weights, bikes, resistance bands or ...
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