Billing and collections can be the most uncomfortable aspect of your business if not handled correctly. Information discrepancies or slightly too aggressive payment collection tactics are at the heart of many negative member experiences, so ...
For many health clubs across the U.S., two particular segments of consumers have proved fruitful: youth and families. At Franco’s Athletic Club in Mandeville, Louisiana, youth and family-oriented programs and services are an integral component ...
Before heart-rate tracking technology, health club members had to rely on guesswork to determine how hard they were working. Now, as heart-rate tracking continues to evolve, more precise information is available to show members exactly ...
Leadership development is one of the most important areas for health club operators to dedicate time and resources to. Just ask Tina Basoco, the vice president of talent acquisition, development and organizational effectiveness at California’s ...
Recovery is an integral part of fitness, and as members become more educated on this fact, the fitness industry is adapting. Today, more and more clubs are incorporating a number of recovery services, amenities and ...
Merriam Webster defines the word “competition” as, “The effort of two or more parties acting independently to secure the business of a third party, by offering the most favorable terms.” The health club industry is ...
Being successful in sales involves more than just generating leads — you also have to manage them. Without proper lead management, your salespeople will see less success turning prospects into members, and the growth of ...
When people say you have to spend money to make money, it’s true. However, with some evaluation of your facility, you can find ways to create an exceptional experience with the space and resources already ...
Entrepreneur Magazine recently designated fitness as one of its top 10 franchise categories for 2019. Writes contributor Tracy Stapp Herold, “Fitness is one of the biggest franchise industries, and one that continues to grow year ...
Regardless of all the great staff members, equipment and classes you put in place to attract members, you could be losing the member experience battle in a place you never expected: your locker rooms. The ...
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