All posts tagged "feature"

  • New Year Marketing Starts with Year-Round Marketing

    “If you’re waiting until January to start your marketing, you’re probably too late.” New Year marketing campaigns seem to focus exclusively on January, but in...

  • Follow the Leader

    Learn more about six women making a positive impact on the fitness industry: Erin Kelly Chief Strategy Officer Brick Bodies Fitness Services, Inc. What do...

  • Never Too Late to Learn

    They say you can’t teach an old dog new tricks, but what about personal trainers? Unlike canines, fitness professionals are perfectly capable of learning long...

  • Perfect Match

    The fitness industry is constantly evolving, and marketing trends are no different. That is why many health clubs turn to agencies to ensure their marketing...

  • The Basics of Corporate Wellness

    Corporate wellness programs — classes and challenges run by a health club, through which companies help their employees achieve greater wellness — might not be...

  • Polling the Audience

    Survey software is an essential aspect of the member experience for health clubs. Direct and consistent feedback from members is the best way for clubs...

  • Aim to Retain

    Turnover is natural for any health club. A variety of factors beyond a gym’s control — moving away, a change in income or birth of a...

  • Embracing the Group Mentality

    Group X has remained popular for health clubs for one reason: the sense of community it inherently provides. Through Group X, members are able to connect...

  • An Authentic Approach to Giving Back

    As a health club, you are an extension of the community you reside in. At least that’s how Tate Metcalf, the owner of Sisters Athletic Club...

  • You’ve Got Mail

    Have you ever wondered why 90 percent of the mail you leaf through at home is promotional material? It may seem like a random assortment of...