Tag: marketing

There’s an art to selling. You can’t just present your membership fees and expect members to come flocking through the ...

As of March 31, 2015, Facebook had 1.44 billion monthly active users. Twitter had 302 million and Instagram had 300 million. ...

Even if you’re a veteran membership salesperson, not everyone is perfect. And sometimes, hindsight is 20/20. With this in mind, ...

Not too long ago my mind hit a dead stop. I was being presented with a sales challenge and found ...

Virtually all clubs have equipment, locker rooms and group exercise. One thing not all clubs have is a pool. As ...

It’s common thinking that print is dying in marketing and advertising. It may have slowed down, but I continue to ...

It’s incredible to think back to what I was doing on a daily basis eight years ago when I began ...

We all know how über-competitive the fitness industry is. There are so many different concepts: 24/7 gyms, big-box centers, yoga ...