Figuring out how to generate revenue has been a large goal in 2020. Whether it was from being forced to close for an extended period of time, increased caution towards gyms, or more people purchasing ...
Membership sales, the lifeblood of every club, are dependent on staff’s ability to gather information about prospects and returning members. However, without thorough needs analysis, critical information could be slipping through the cracks, causing your ...
Hawkeye has a simple mission: to drive members. Combining a passion for fitness with data-driven marketing strategies, Hawkeye provides the insights and solutions that help clubs drive membership growth. The commitment of Hawkeye, powered by ...
New sales staff can find it difficult to remember all the steps in a sales process. What questions should you ask a prospect? In what order should you ask the questions? When and how do ...
“I’m not sure what my schedule is. Can I let you know?” “I know what I’m doing.” There will always be people who fall through the cracks and do not want to meet with the ...
This has been a hot topic of discussion for many years now. Truth be told, I have taken advantage of many free gym trials precisely because they are free. That being said, one size certainly ...
From wall colors to how many pieces of equipment to include in a space, there are a lot of things to consider when your club is opening a new location. However, one major thing to ...
Screams from all around. The sun beating down, intensifying the smell of greasy food. Creepy oversized stuffed animals. People hunched over garbage cans just outside the exits to a ride. Alright you get the picture ...
Industry players are constantly searching for new ways to improve sales and services, understand members, and streamline operations. When doing this, however, they often leave out some of the most important stakeholders: their staff. Even ...
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