1. The Importance of Community Unless you’ve been under a rock for the last five years, you’ve probably already noticed that community has taken center stage in today’s clubs and studios. Leaders in this area, ...
The signs (and science) are pointing to the fact that health and wellness are multifaceted and interconnected concepts that require more than just exercise and good nutrition. Where we once looked at fitness through the ...
For most clubs, the definition of a member is simple: an individual who visits your facilities on a (hopefully) regular basis to use your equipment and services to better their health and fitness. But in ...
With the daily pressures of work, family and social life, it can be hard for consumers to go to the gym. Mobile coaching apps allow members to take their fitness with them wherever they go. “Mobile ...
Q&A with Sharad Mohan on the journey that led him to co-founding Trainerize, a personal training software that empowers fitness professionals and fitness studios worldwide to reach, engage, and motivate people to change their lives for ...
For years, the fitness club member experience has been one that starts and ends at the facility doors. It’s an insular model: hyper-focused on what happens inside the gym and completely removed from the life ...
In today’s market, clubs face a harder than ever struggle to survive and expand. Despite rising concerns about population health and fitness, only an estimated 10% of fitness club members purchase personal training services, and ...
