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Designing Locker Rooms that ‘Wow’

locker rooms

Regardless of all the great staff members, equipment and classes you put in place to attract members, you could be losing the member experience battle in a place you never…

Keep Them Coming


Many health clubs are finding that rewards programs are a great way to build membership count and increase loyalty.  While there are different ways you can model your rewards program,…

Engaging Members Through Aquatics


Aquatics programming is an important component of health clubs, as it offers members an opportunity to reach their goals through low-impact exercise. And with so many aquatics programs and amenities…

The Latest Innovations in Marketing


Marketing is the lifeblood of your club — as the way in which your club communicates its messaging, unique selling proposition and overall branding. As a result, choosing the right marketing…

Symbiotic Relationship


For many clubs, partnerships with other local businesses are key to success — leading to increased exposure and deeper ties within the community.  Local partnerships can come in a variety of…

Leadership and Power


Some people view leadership as a position of power that’s used to control others. As a result, it’s understandable why some people view leadership and power in a negative light. …

We’re All in Sales and Marketing


How many times have you said to your team, “We’re all in sales?” In the days of old, to get our message out we then had to go to the…

‘Mindful’ Programming


As a fitness professional, it’s important to be aware of the latest trends in not only programming and technology, but fitness and wellness as a whole.  One of the fastest-growing…

Show Your Appreciation


Member Appreciation Week at Greenwood Athletic and Tennis Club has become one of the most anticipated weeks of the year. For over 10 years we honored our members with an…

The Bottom Line: 10 Questions with Tom Hatten

Tom Hatten

Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the February issue, the conversation features Tom Hatten, the founder of Mountainside Fitness. 1. You…

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