June 2019 Issue

The word “cooperative” has a dual meaning.  As an adjective, the word is defined as “involving mutual assistance in working...

Between the many types of clubs found in the fitness industry — boutique, high-value/low-price (HVLP), full service or any other...

Food and beverage operations provide a significant boost to the member experience, even though they’re often not a top priority....

Small group training (SGT), an increasingly popular programming option in the fitness industry, could be the perfect addition to your...

Picture your ideal customer — the one who spends the most dollars at your facility, and who is the most engaged. ...

Imagine you could gain access to 400-plus years of combined experience in the fitness industry in the span of 2.5...

You have questions, we have answers. This month we spoke with Lisa Lipscomb, the vice president of fitness at Vida...

Crystal Reynolds has heard all the excuses in the world. From statements like “I’m too old” to “I’m too hungover,”...

It seems almost counterintuitive that we should focus our efforts on developing and working to our strengths, rather than always...

A lot of people ask me, “How did you become a training facilitator and professional speaker?” In May of 2009, I...

Perception is reality. We have all heard that before, right? The concept of “perception” is fascinating to me. It does...

Marketing can make or break your business. With this in mind, following are 15 secrets to profitable fitness business marketing. ...

One of email marketing’s biggest challenges is being engaging enough to not get your message deleted.  People sift through dozens...

Are you taking advantage of the communication features your club management software (CMS) offers? This is something that should be...

Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the June issue,...