In Print

John Kersh, the VP of international development for Anytime Fitness, shares over 20 years of industry knowledge...(click above to view article) [...]

Discover the legalities behind providing nutritional guidance to your members. What information can you legally provide?...(click above to view article) [...]

Club owners share their favorite strength lines and tips for maximizing your strength training equipment's profitability....(click above to view article) [...]

Burn Fitness in Santa Monica, Calif. offers members views of the Pacific ocean, and ways to track weight loss...(click above to view article) [...]

Zephyr Lock’s new addition to its line of club locker locks are a step above the competition in terms of simplicity, reliability and cost effectiveness. The 2310 Electronic Cam Lock offers the flexibility of permanent or shared-use applications. The 3310 Mechanical Shared Use Lock offers shared use without the need for batteries. Both can be [...]

You have questions, we have answers. We took some time this month to speak with Melissa Garcia, the nutritionist at Treehouse Athletic Club in Draper, Utah, about how clubs can implement nutrition concepts in order to increase their club’s value and overall revenue. “How can a club engage its members with nutrition information?” MG: There [...]

Jacqueline Cokain, 37, joined Wisconsin Athletic Club (WAC) in September of 2011, determined to do whatever she could to get her health back on track after having a child. Cokain started by working out on her own, but was unimpressed by the results. During Cokain’s membership orientation, she had been handed a flyer for WAC’s [...]

Earning an additional nutrition credential can further enhance a certified personal trainer’s knowledge, skills and abilities concerning nutrition-related topics, such as macronutrient distribution, dispelling common diet myths and fads, and providing scientifically-proven weight loss strategies. Earning such a credential can prove beneficial and is something all certified personal trainers should explore. Nutrition certifications vary tremendously [...]

Best Fitness is all about proven results. It’s a mantra I believe in for our members’ fitness plans and our own business. We drive revenue at our clubs by training our staff to stick to a defined sales process with a specific follow-up plan for membership and personal training sales. InTouch Follow-Up, a CRM built [...]

Being a previous owner of both a racquet and a health club, I have a unique perspective that includes first-hand knowledge of the financial burdens facing both a dues-driven health club and a program-driven racquet club. My racquet club had a yearly membership that accounted for approximately 25 percent of its yearly revenue. The remaining [...]