It goes without saying that the fitness industry is competitive. Small businesses frequently find themselves suddenly having to compete with large, corporate facilities. With name recognition, large marketing budgets, and rows of shiny new treadmills, how does the hometown gym compete?
The answer is Metabolic Testing! Metabolic Testing uses oxygen consumption measured through a short test of a person’s breathing. It includes Resting Metabolic Rate (RMR) that shows a person how many calories they burn at rest, and exercise VO2 (Volume of Oxygen) that determines fitness levels based on a person’s measured aerobic and anaerobic thresholds. With the purchase of a single piece of equipment, you can add leading-edge technology that is exciting and that will enhance your existing diet and exercise programs. Consider how this can improve your business:
Personalized Service
The most important thing you have to offer is personalized service. Treating each client with unique care will set you apart from large competitors. Metabolic Testing is the most personalized approach to customizing a fitness and nutrition program for any client. The information you receive will enhance the diet and exercise programs you already have in place. The results are individualized, and the testing allows for one-on-one interaction that will communicate to the client that they are your number one priority.
Latest Technology
Metabolism is the current buzzword in the weight loss industry. Just look at the magazine covers at the supermarket checkout! Potential clients will be attracted to the new opportunity to actually test their metabolism. RMR results can show how their own metabolism has frustrated their weight loss efforts in the past, and what they can do to be successful this time. You can offer real answers to their questions!
VO2 Testing is synonymous with professional and Olympic athletes. High Performance athletes are thrilled to have access to the same training tools used by professionals. Their competitive nature drives them to test and retest as they strive to beat their best and give themselves that “edge.”
Better Results
Regardless of what diet philosophy a person adheres to, the principle of energy balance always applies. That is why an RMR measurement is invaluable. It shows a client precisely how many calories their body is burning each day. It gives them concrete data on how to “burn more than they eat.” And it gives them confidence that their body is capable of losing weight. Additionally, repeated testing throughout the weight loss process will detect changes in RMR that can lead to the dreaded plateau. Metabolic Testing can guide clients through adjustments that will keep the weight coming off!
The measurement of aerobic threshold, anaerobic threshold, and peak VO2 show how a person’s cardiovascular system responds to exercise. This information can be used to pinpoint the individual’s target heart rate for various workout zones, such as fat burning, endurance training, or cardio strengthening. These workout zones are highly individual and much more precise than any charts or estimations. Consequently, clients will achieve more dramatic results.
The Bottom Line
Not only will Metabolic Testing give you a competitive edge, it can also be a source of revenue. When was the last time you bought a piece of equipment that actually paid for itself? Metabolic Test equipment is not only affordable, but club owners can charge for testing and create a source of revenue. RMR tests bring in an average of $40 per test, while VO2 tests range from $50 to $100. And, clients repeat the testing every four to six weeks to track their progress, so the income is ongoing. Metabolic Testing can generate as much as $300,000 a year if your club performs just ten tests per day!
Thousands of potential customers are looking for something truly new in fitness. Now you can afford to offer them a service unlike any of your competitors. Metabolic Testing will give both you and your clients the competitive edge!
Scott Kofoed, Ph.D is the CEO of KORR Medical Technologies. He can be contacted at 800.895.4048, or by email at scott.kofoed@korr.com.
