Even the simplest ideas can change the world. Heating a wire with electricity became the foundation of General Electric. The assembly line made Henry Ford an icon. It was a simple idea just like these that led to a revolution in the fitness industry: What if we could make group fitness available to ANYONE, ANYTIME and do it for a FRACTION of the cost?
That is exactly the question — detailed on a coffee shop napkin in the fall of 2007 — that drove the founders of Fitness On Request™ (FOR) to develop their ground-breaking product. They, and more than a hundred clubs and counting, are convinced FOR is the simple answer to how group fitness can become more flexible for members and less expensive to clubs in a marketplace crying out for individualization and increased flexibility.
And, while the system is sexy and stylish, it certainly is more than just a pretty face. This product packs a PUNCH: Eight genres of classes with new content coming monthly, a program management suite set to be released early next year, and a sleek, simple user interface that even the most basic of users finds easy to navigate.
“Our goal with Fitness On Request™ is to make fitness more flexible, fun and convenient,” said FOR President Dave Kraai. “We have customers all over who are reporting 10-20 percent increases in membership close-rates while simultaneously reducing staffing costs.” 
