You may have heard about the effectiveness of quarterly personal training with a membership, but what if you added a monthly personal training session at the point of sale for an extra 10 bucks per month? Now, you may be thinking, I will lose money on this. But I can assure you you will not lose money on this membership option.
Let’s say we sell 20 memberships with the $10 add on. Statistically, only 30 percent of those people that paid the extra $10 per month are going to utilize their session. The next question might be “what do I pay the trainer?” You pay the trainer $10 for every session that is taken advantage of. This may not seem like a lot, but this is just a 30-minute session. Then this gives your training department another touch each month to upsell or cross-sell into other programs.
Fitness Marketing Contributor