One of the biggest factors in selling anything is enthusiasm for your product. When you a have a potential member come in and your staff is not energetic, smiling and happy, the chances of closing that sale go way down. Prospects and even members are not coming to the gym to be around low energy people. It’s hard enough to get into the gym, let alone be met by someone that has no energy themselves. The staff has to be able to motivate a potential member energetically as well as financially.
Eric Vyborny
Fitness Marketing Contributor
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
