Merritt Athletic Clubs announced the official start of its new management service, Merritt Club Management. Using their 35 years of club management experience, Merritt Club Management will provide businesses with integrated management solutions — from strategic partnership/alliance connections, turn key operating systems and procedures, operational plans, budgets and financial projections — to starting clubs from the ground up through design and conceptual planning, construction services and equipment procurement and layout, among other services.
“We are very enthusiastic about Merritt Club Management,” said Lisa Roulette, the director of business development for Merritt Athletic Clubs. “Merritt Athletic Clubs continues to grow organically by adding more regional health clubs but Merritt Club Management allows us to expand our business model at large”
Working as a third-party operator, Merritt Club Management will help businesses including clubs and hospitals, and individual contractors cultivate wellness and fitness. According to Roulette, what makes Merritt Club Management stand out from other third-party operators is the emphasis on holistic wellness. “Our approach is holistic in nature in that we not only help current businesses increase their bottom line but we design, manage and promote wellness for individuals and corporations,” said Roulette. “Instead of simply offering a gym where people can exercise we are now going out into the community offering solutions from development of a fitness infrastructure to complete wellness programming.”
According to Roulette, Merritt Athletic Clubs is in a great position to provide management services to the industry, using their resources and large talent pool of industry experts. “This is a new millennium,” said Roulette. “While we strongly support and believe in traditional health clubs we see the need to service the community outside of the gym. It’s a very progressive endeavor that only a brand like Merritt can carry forth.”
A full list of Merritt Club Management’s services can be found at www.merrittclubs.com/clubmanagement.
By Rachel Zabonick
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
