The International Health, Racquet and Sportsclub Association (IHRSA) named Anytime Fitness the “fastest-growing fitness club” in its annual “Global 25” listings. Anytime Fitness opened 279 clubs in 2011 and 1,474 over the last five years, bringing the total number of Anytime Fitness clubs serving members to almost 2,000.
“Anytime Fitness recognized that consumers would respond to extremely convenient and affordable clubs and developed a business model to meet this demand,” said Joe Moore, the president and CEO of IHRSA. “Their 10-year growth rate is truly remarkable.”
“Many businesses can grow quickly and other companies specialize in earning customer loyalty,” said Chuck Runyon, the co-founder and CEO of Anytime Fitness. “We take great pride in having accomplished both of those things simultaneously. We’ve done so by focusing first on the needs of busy people who simply want to lead a healthier lifestyle and then by providing our franchisees with the practical tools, technology and educational support to help members achieve their goals.”
Along with customer loyalty, Anytime Fitness has fostered loyalty in its staff and franchisees as well. Watch the video above to see franchisees, employees and members who love Anytime Fitness so much they tattooed the Running Man logo onto their bodies.
Anytime Fitness will celebrate its accomplishments during the company’s 10-year anniversary celebration held September 13-16, 2012. More than 1,000 Anytime Fitness franchisees, club managers, corporate staffers and preferred vendors will attend.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
