Planet Fitness to Open 14 Clubs in Tucson
This month, Planet Fitness opened a 14,000-square-foot club in Oro Valley, Ariz. The facility is the first of 14 clubs that the company plans to open in the Tucson, Ariz. area over the next several years.
Eric Goodwin, the Planet Fitness franchise investment partner for Tucson, spoke with Club Solutions about why he thinks Tucson is a great home for the Planet Fitness franchise.
CS: Why is Tucson a wise location for Planet Fitness to invest?
EG: We believe [Tucson] is an underserved market in the “$10 health and fitness club membership” category … we understand that when you are a “first to market,” or a “market maker,” higher priced competitors will be forced to bring their prices down to survive, and that’s okay. Ultimately, the goal is to provide an affordable club where people can focus on their health and well-being, comfortably. We think Tucson is a great city, business friendly and can really use Planet Fitness gyms.
CS: How do you think the community will receive Planet Fitness?
EG: We intend to be positive and contributing members to the community … we hope being committed to the community shows the kind of organization we are, and we earn the trust and respect of our membership. So far we are off to fantastic starts at our first two locations, and suspect that success will continue. Planet Fitness has 600 plus gyms nationally that are very, very successful, and we have every reason to believe we will be successful here. We’ve done our homework.
CS: When is the next location expected to open, and where?
EG: We currently have a few offers for space in the midtown area of Tucson and South Tucson, and hope to close the deals in those areas very shortly. I’ve been getting a lot of requests to put a gym in those areas, so we will get there for sure soon. We will be developing 14 clubs in the metro Tucson area over the next several years, so we will have great availability throughout Tucson.
CS: How did you become involved with Planet Fitness?
EG: Planet Fitness is a New Hampshire-based company. I am a member of Planet Fitness in my hometown of Concord. I was pedaling away there, on my way to losing 70 pounds, and really loved the club. I was very impressed with the “Judgment Free Zone” approach — no “lunks,” comfortable atmosphere, great value. I thought it was smart and clever and it resonated with me personally.
My company, Goodwin & Associates Hospitality Services, has been successful and I’d been looking for an investment. My wife and I both come from restaurant backgrounds. In Julie’s experience and wisdom, she told me, “invest in anything but restaurants!” Being impressed as a member of Planet Fitness, it was easy for me to be passionate about it. So here we are, excited about our business plans in Tucson and excited for Tucson to see our clubs and experience the great value, beautiful and clean facilities, and our member-driven commitment to friendly service.