Precor, which designs and produces fitness equipment worldwide, announced Tuesday, September 17, 2013, the release of the Preva Developer Portal, a method designed to integrate with Preva Networked Fitness Solution.
The Preva fitness solution includes fitness equipment with touch screens, a website and a mobile app that can all be connected by cloud. It allows users to evaluate their workout data, including goals, progress, workout summaries and rewards. They can set weekly goals, save workouts they have completed for a later time and enjoy the entertainment provided by the system.
Facilities themselves can also use the data provided by the Preva system, and can utilize it to improve user experiences, increase revenue and retain members.
“Since its launch in 2010, Preva has been providing the industry with a wealth of information on workout habits and trends,” said Dave Flynt, Precor’s director of user experience, in a news release. “Using this data, industry stakeholders keep a firm grasp on what experiences exercisers are having in the gym, helping them better understand how best to facilitate an exerciser’s fitness journey. Our data is more accurate than any survey, helping fitness players better hone in on what’s needed to help consumers lead a healthier lifestyle.”
More than 1,400 commercial institutions worldwide have included Preva in their facilities, making the network the largest data source for in-gym workouts. It is currently in 37 different countries after launching in 2010.
Facilities using the Preva system can also incorporate Preva achievement badge contests; top performers in these contests are highlighted on social media platforms. Users can also sync their data with other mobile apps and services that measure physical activities such as running and biking.
EveryMove is also involved in the Precor-Preva partnership. Preva users can link their account to EveryMove if they want to earn rewards such as merchandise, discounts and donations to charity from their time exercising. The EveryMove platform also allows employers and health insurance companies to provide rewards for a healthy lifestyle.
“Like Precor, EveryMove is in the business of helping people improve themselves,” said Russell Benaroya, CEO of EveryMove, in the news release. “Integrating with Preva, we’ve been able to help exercisers record their workouts and earn rewards from popular brands, their employer, their health care provider and even their gym. It’s this positive association between working hard and being rewarded that will drive long-term change across the large portion of exercisers who strive to meet their fitness goals.”
By Ashley Scoby
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
