Matrix Fitness is pleased to announce the addition of Tom Proffitt to the US team as the Professional Sports & Athletics Strategic Account Manager. In this role, Proffitt will support performance and strength training environments across the NFL, MLB, NBA and NHL.
Tom Proffitt brings more than four decades of experience working alongside elite strength and conditioning professionals across professional and collegiate sports. Throughout his career, he has worked with strength coaches and performance leaders in the NBA, NFL, MLB and top NCAA programs, helping support the development of high-performance training environments.
Proffitt’s work has contributed to the evolution of modern, team-based training spaces, with a focus on equipment for sport-specific strength development. His experience and perspective continue to shape how organizations approach athlete training at the highest levels.
”Adding Tom Proffitt to our Athletics team is a significant step forward for Matrix,” said Kelly Neuhauser, National Athletics Sales Manager at Matrix Fitness. “His track record of dedication, excellence and insight into elite performance will enhance how we serve the industry and reinforce that we are a leader in manufacturing and customizing time-tested, durable strength training equipment.”
A founding member of the National Basketball Strength & Conditioning Association (NBSCA), Proffitt has played an influential role in advancing collaboration and professional standards within the strength and conditioning community. He is widely recognized for his deep relationships across the industry and his ability to connect the evolving needs of coaches with practical, performance-driven protocols.
“After 46 years in the strength training and fitness equipment industry, I look forward to building on the relationships and experience I developed over the years, expanding Matrix’s footprint in the athletic market and being involved with the continued growth of the performance and strength training profession,” said Proffitt. “Matrix’s commitment to quality, design and reputation makes this an especially exciting opportunity.”
