Have you thought about how you can capitalize on the CrossFit craze? With new CrossFit locations popping up all over your city, in and around your club, it’s clear to you, and your members, that there is a “craze.”
CrossFit is here, and regardless if the brand is here to stay, the training methods will most likely stick around for the long haul. No longer do top physical athletes feel like they need to get an hour or two in the gym to achieve results. Now, people are able to workout between 20-40 minutes at a high intensity and achieve outstanding results.
How can you make those results happen at your club, without members leaving for CrossFit boxes?
Not all CrossFit enthusiasts have a desire to own their own facility. As you know, it takes an entrepreneurial spirit to own a fitness club, regardless of size. There are a multitude of challenges to selling members, retaining members, marketing, etc. Not everyone that is into fitness has a desire to own their own facility.
However, by implementing a CrossFit section into your club, you will reach a new demographic of fitness enthusiasts that will want to exercise at your club, and participate in CrossFit. Additionally, you’d be able to give a CrossFit instructor the ability to teach for money, but not have to own their own facility, and hopefully undercut the extreme cost of single CrossFit locations.
Spend some time this week to do some research concerning the CrossFit locations opening up around you. Next, flip through ESPN and catch some of the free advertising CrossFit is receiving from the CrossFit games. And, finally, reach out to a CrossFit instructor, offer them a competitive wage, and bring CrossFit into your facility.
Not only will it make you competitive with CrossFit locations, but you’ll also have a differentiating factor that your club competitor down the street doesn’t have.
Tyler Montgomery is the editor of Club Solutions Magazine. Contact him at tyler@clubsolutionsmagazine.com.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
Isnt it better to focus more on the much larger demographics thats allready embrace the club offering? If clubs offer their services from 16-100 year olds, from rehab patients to athlets and crossfitters,, where is the focus? Where is the quality level if your offering have such a extreme spread? Does the industry still have the product focus vs the market focus? “Lets just shoot all the products we can think of into the market and hope someone takes the bate”. Im not angry, just engaged 🙂 greetings from Norway