TRX has announced that Paul Zadoff has joined TRX as chief commercial officer. Zadoff will lead the product, marketing, sales channel and direct-to-consumer teams, globally. Zadoff has over 25 years developing business vision, creating strategic plans, building teams and delivering results across a variety of leadership roles in the sporting goods and fashion sectors in North America, Asia and Europe. He previously served as the SVP of commercial operations at Levi Strauss & Co., as VP of global sales at Patagonia, as well as, 19 years at NIKE, Inc. in executive roles.
In addition, Ryan Damon has been promoted to senior director of commercial sales. He is responsible for leading the company’s strategic accounts group and the North American Regional account teams, consisting of both outside and inside account managers and sales representatives. As well, Damon will devise and manage the overall strategies for TRX’s commercial business. Damon previously served as director of global strategic sales for TRX and in several other sales roles at Expresso Fitness (now IFH) and Nautilus.
“We are very excited about the changes happening at TRX,” said Randy Hetrick, the founder and CEO of TRX. “Paul and Ryan both have the perfect skill sets and leadership skills to help us continue down the path to success.”
