HYROX has announced a new partnership with Atmosphere TV, the world’s leading streaming platform for businesses. Through this collaboration, all HYROX Majors and Regional Championships for the 2025 and 2026 seasons will be streamed across more than 60,000 venues worldwide — including gyms, restaurants, bars, and retail spaces — expanding the reach of the fast-growing fitness racing brand to new audiences around the globe. This partnership marks the first time HYROX events will be broadcast globally beyond traditional digital platforms.
“As HYROX is building out the professional sport, distributing our Elite 15 Majors through Atmosphere allows us to reach core and new audiences as well as servicing HYROX Training Clubs around the world with best in class Fitness Racing,” said Moritz Furste, the co-founder and CMO of HYROX.
Atmosphere TV — which reaches more than 150 million viewers each month — delivers engaging, audio-optional programming designed for out-of-home viewing. Through this partnership, HYROX on Atmosphere will showcase live event coverage, highlights, athlete stories and training content, offering year-round visibility and deepening fan engagement worldwide.
“HYROX is one of the fastest-growing sports communities in the world, showcasing incredible athletes pushing their physical limits in a uniquely accessible format,” said Blake Sabatinelli, the CEO of Atmosphere TV. “Bringing these inspiring competitions to Atmosphere’s audience isn’t just about entertainment. It’s about introducing people everywhere to the passion, grit, and determination that define this sport.”
The 2025 HYROX season kicks off this October, with the first live Atmosphere TV stream set to debut from the HYROX Major in Hamburg, Germany. Businesses participating in the program will receive free access to stream all events throughout the 2025 and 2026 seasons.
