Club Pilates announced it has signed a Master Franchise Agreement in Thailand, with a commitment to open 20 studios in Bangkok, the municipality and Chonburi Province. The agreement marks the brand’s 22nd international market for Club Pilates, with the first studio in Thailand planned to open in Bangkok next spring.
The agreement has been signed with Me In Motion Co., Ltd., led by CEO Thanayous Kositsakul, a seasoned business leader with more than three decades of experience operating Toyota dealerships, and his wife Varissara Kositsakul. Together, they have extensive experience owning and operating international retail and franchise businesses in Thailand. In addition to their decades of experience with Toyota in Thailand, they also bring a strong background in the fitness and golf apparel sectors through their former company, TAFF Co., Ltd., which distributed leading global brands such as Callaway Golf, Taylormade, Cobra-Puma Golf, Acushnet, Adidas and Billabong. Their company, Me In Motion operates as a diversified lifestyle and wellness business, with deep expertise in brand development, retail and consumer engagement.
“Thailand has always been a strong, trend-setting market, and Pilates is on the rise here. Now is the right time to launch Club Pilates in Bangkok,” said Bob Kaufman, the president of international at Xponential Fitness. “Thanayous and Varissara have a proven track record of building multiple global brands in Thailand. Their passion for the fitness & wellness lifestyle makes them the perfect team to lead the Club Pilates expansion in Thailand.”
“Pilates is perfectly aligned with the wellness and lifestyle trends we are seeing in Thailand, and Club Pilates is the gold standard in the industry,” said Thanayous. “Our team has successfully launched multiple international brands in Thailand, and we’re excited to now bring Club Pilates’ inclusive, premium fitness experience to our local communities.”
Club Pilates continues to expand rapidly worldwide, fueled by the rising global demand for Pilates as a low-impact, full-body workout that supports strength, flexibility and longevity. The brand now has 475 open locations outside of the U.S. and Canada across Europe, Asia-Pacific and Latin America, and is uniquely positioned to meet this demand on its mission to make Pilates more accessible, approachable, and welcoming to everyone, with high-quality instruction, state-of-the-art equipment and an inclusive community atmosphere.
For more information about Club Pilates and franchise opportunities, visit clubpilates.com.
