New Locations, New Territories for Life Time Fitness
Life Time Fitness is celebrating new locations in new territories. The Healthy Way of Life Company™ announced that in 2014 it will open its first Iowa club in Des Moines and its first Michigan club in Bloomfield Township.
At 166,000 square feet, the expansive Des Moines location will boast personal training, group exercise, Pilates and yoga studios, a full-service LifeSpa and more premier amenities. The location will also offer Life Time Kids Academy, a program designed for kids between the ages of three months to 11 years. Over 60 classes are offered weekly as a part of the program, which covers a series of topics such as mind-body and life skills.
The 73,000-square-foot Bloomfield Township location will boast similar amenities to the Des Moines club, plus an indoor lap pool.
In late January 2014, Life Time Fitness bolstered its events portfolio with the acquisition of a number of events previously owned by US Road Sports & Entertainment Group, including the Miami Marathon and Half Marathon.
Many of the events purchased from US Road Sports included half marathons and 5ks. “It’s significant to our portfolio of events,” said Kimo Seymour, Life Time Fitness’ VP of Athletic Events. “Within our events portfolio, marathons had been an area in which we’d like to expand.”
On February 2, 2014, the Miami Marathon celebrated its 12th anniversary, under Life Time Fitness’ ownership.
In addition to the Miami Marathon and Half Marathon, other Life Time Fitness events include the Life Time Tri and Turkey Day 5k. Altogether, Life Time Fitness sees close to 200,000 participants span its events. The company boasts 108 clubs across the U.S. and Canada.
By Rachel Zabonick