Many health and fitness entrepreneurs have failed to enter the blogosphere. If you too are a late adapter to the power of blogs, perhaps you have yet to see it for its true power and ability to influence. Blogs can be a communication tool like no other. Therefore, it is time you tune in to this powerful media channel. Discover why a countless number of entrepreneurs have a deep appreciation for blogs.
You can use blogging as a highly effective publicity tool.
Blogs can be fairly easy to set up, which enables anyone with a smidgen of technical ability to disseminate their opinions and promotions to the masses. This is a perfect opportunity for your voice to be added to the multitude of point-of-view parades dancing across cyberspace. Blogging as a spokesperson for your business and as an authority of industry can have a profound impact on your community and followers. Think of your blog as an extension of your brand and voice.
You can gather a wealth of knowledge from blogs.
Blogs are not preserved solely for virtual bookworms and techies. Today, blogs are good for anyone thirsty for know-how. As a professional of industry it’s a good idea to subscribe to a few. Try the blog for www.LessDoing.com. They offer tips on how to optimize, automate and outsource to increase productivity. Most blogs about fitness, health or entrepreneurship are great choices for gym owners. You will soon realize there is a harvest of information and opportunities lurking in the crevices of the web.
Blogs are a viable means for market analysts to communicate their discoveries on developments in our industry. The information provides added value to a subscriber’s research. Maybe you have been looking for ways to integrate wearable technology into a few of your fitness programs. (In case you’re wondering, wearable technology is any piece of fashion accessory that incorporates technology, e.g. calculator watches, Google Glass or Fitbits.) Peruse blogs such as www.MakeUseOf.com or www.Mashable.com — each offers beneficial posts about advancing innovations.
Read blogs to watch the latest trends is insightful.
Blogs have become an unmistakable resource for learning the latest developments in the fields of fitness. Sometimes bloggers are chosen to try new gadgets, devices or equipment with the hopes of generating buzz. Look to blogs to get a myriad of reviews before making a risky purchase or heading in an uncertain direction.
As a matter fact, a review by a blogger may be more accommodating in trend-watch than a product’s actual site, because he or she likely has no vested interest. The blogger doesn’t directly benefit from your purchase decision. Therefore, they can present new items with uncanny truth. When technology leaders are launching emerging products, they recognize the dynamism of “seeding” a blogger to be an additional customer evangelist.
Blogs offer a variety of view and opinions.
Companies will often blog in two different ways. They either set up a corporate produced blog or encourage key staff members to maintain one. Each way is arguably as effective as the other. As a reader, you may trust something more if it’s professionally delivered directly from the source. For instance, let’s say you want to purchase a new workout shoe. Are you more trusting of a product review on Nike’s blog or from a fellow athlete who has tried the shoe for himself? Either way, the review will be laced with opinion. You must decide whose outlook is more reputable, but it is good to have an assortment of assessments.
Perhaps you have yet to understand or even accept the influence that blogging has grown to have. Blogging has become an essential communication channel. Exploring the blogosphere is an opportunity to possibly discover persuasive perspectives.
What are some of the best blogs you know of about fitness, health, and/or entrepreneurship?
Terrell McTyer is the Marketing Monster of Affiliated Acceptance Corporation. He can be contacted at 573-374-9970, or by e-mail at Terrell.McTyer@Affiliated.org.
Stay ahead in the fitness industry with exclusive updates!
Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
