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The New Standard for Selectorized Equipment


Insignia_gym-vertical-224Life Fitness sets a new standard for selectorized strength equipment with Insignia Series, a premium line of strength training products that combines best-in-class biomechanics with a sleek, modern design.

The Insignia Series is engineered with enhanced biomechanics to provide a natural feel and smooth workout experience. Insignia Series strength training products are designed with form and function in mind to offer customizable options for exercisers. The entire line includes user-friendly features like easy-to-adjust seats and ergonomic grips. The machines also feature independent movements to ensure both the left and right sides of the body perform equal amounts of work, and low profile towers feel more spacious and increase social interaction for exercisers.

New technology integrations enable exercisers to tailor the equipment experience to suit their needs and help track their workouts. Insignia Series machines feature an electronic rep counter and timer, as well as LFcodes, an NFC/QR code that provides immediate access to exercise tutorials and set-up tips through the Life Fitness LFconnect mobile app.

Product Features: 

  • Enhanced Experience: Equipped with LFcodes placards to help exercisers reach their fitness goals and a rep counter to offer quick workout information.
  • Low-Profile Towers: A low-profile design enhances social interaction and contributes to an inviting atmosphere.
  • Striking Aesthetics: Clean lines and subtly rounded tubing create an elegantly modern design and premium look.
  • Smooth and Natural Motion: Attention to sound biomechanics.
  • User-Friendly Design: Easy adjustments, comfortable carefully-crafted padding and ergonomic grips add up to a truly memorable user experience.


For more information, visit lifefitness.com/insignia or call 800.527.6065.

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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