Orangetheory Fitness Expands in Denver
Orangetheory Fitness announced that two new studios will be coming to Denver, Colorado. With 11 studios now open in the state and several in development, the brand will continue to target the Colorado market for expansion in the New Year.
Area developers and franchisee team Erik and Wendy Skaalerud and Trent and Paig Peaker are expanding the Denver territory with a location in Stapleton, Denver, which marks their 14th studio in Colorado.
“The concept sold itself,” said Wendy Skaalerud, one of the four co-owners of the new studio, in a press release. “After taking our first class and meeting the corporate team, we not only wanted one studio, but an entire region. The all-inclusive nature of the science-based workout spoke to the desire we had to positively impact an entire community. We were sold on the integrity of the founding team behind the franchise.”
After becoming members at their local Orangetheory Fitness, Rich and Diane Nipert believed so strongly in the concept that they decided to develop their own studios. The duo brings an extensive background in sales, marketing and business management from IBM and a variety of other business ventures. The Union Station, Denver, studio marks their second location in the Denver market, with their first located in Denver Highlands.
Orangetheory Fitness has more than 150 studios, and features a 60-minute, five zone heart-rate monitored interval training concept. The fitness franchise is on track to open 500 studios by 2017.