Miami-based fitness brand elements® has acquired one of the last remaining Lady of America gyms in Ft. Lauderdale, Florida.
The company has plans for expansion of the 9-year-old facility into an adjoining space to add its newly-branded thinspa® amenities, as well as a full retail area. Approximately $250,000 in improvements, as well as all new equipment, are to be included into the newly redesigned space.
Ft. Lauderdale marks elements’ fifth South Florida location and significant investment into the region. The company has recently allocated for a major capital renovation and expansion to its original Sunset location, as well as the announcement of a new flagship club and spa location in Miami’s Brickell Avenue financial district.
The South Beach fitness and lifestyle brand now includes 37 clubs in the U.S. and internationally.
In October 2014, the company opened its first facility in Las Vegas. An international premium fitness and lifestyle brand for women, elements offers membership-based fitness, diet and weight loss services, as well as branded product lines throughout a network of wholly owned, as well as franchised, health clubs and outposts.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
