• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Programming Aquatics

The Marketing Advantage

Rachel Zabonick-Chonko by Rachel Zabonick-Chonko
February 12, 2015
in Aquatics
0
Marketing
Share on FacebookShare on LinkedIn

Virtually all clubs have equipment, locker rooms and group exercise. One thing not all clubs have is a pool. As a result, if you have one, it can be used to differentiate your club from others in your local market.

“The pools are a favorite amenity for many of our members,” said Mary Frank, the sales and marketing manager for Cincinnati Sports Club in Cincinnati, Ohio. In addition to boasting an indoor pool used for lap swimming and aquatic group exercise, Cincinnati Sports Club has an outdoor pool used for swim lessons, swim meets, parties and private events.

“The combination of both an indoor and outdoor pool makes the club a hot spot for Cincinnatians that love to live active lifestyles all year,” said Frank.

According to Frank, the outdoor pool in particular provides for unique marketing leverage in warmer months. “Families really enjoy our summer membership opportunities,” she said. “With kids busy during the school year, the summertime is when our families connect with each other and have fun together.”

Frank explained the club has created its own version of an active outdoor amusement park in the pool area that is particularly attractive to members with kids. “In addition to the water amenities, the outdoor space offers an ‘Imagination Playground,’ a giant chess set, a large open grass area for field games, Friday night family entertainment and a kid’s play structure,” said Frank.

However, both the indoor and outdoor pools are attractive. “Swimming is an activity you can enjoy for a lifetime, and we have a dedicated group of year-round lap swimmers that take advantage of having an indoor and outdoor pool at their disposal,” said Frank.

Cincinnati Sports Club’s pools are a draw for those with specific fitness needs as well. “Aging members often have more therapeutic needs, which include walking, exercise classes, arthritis treatment and miscellaneous rehabilitation,” explained Frank. “The indoor pool has a maximum depth of four feet, and the temperature is kept at a comfortable standard based on the season, so it’s easily accessible for people of all abilities.”

When it comes to marketing, Frank explained the club uses pictures to tell a fun, different story about life at Cincinnati Sports Club. And the pools are a component of that. “We focus on enriching life experiences and human-interest stories with our public relations campaigns, so we’ve helped local TV stations and newspapers share how water therapy and swimming helps kids with special needs and adults with injury rehabilitation programs,” she said. “We received quite a bit of coverage when the club first converted to the indoor saline pool system.”

Although the pools are only one aspect of Cincinnati Sports Club, they’ve become a vital one.

Stay ahead in the fitness industry with exclusive updates!

Rachel Zabonick-Chonko
Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Tags: aquaticsaquatics facilitiesCincinnati Sports Clubindoor poolmarketingoutdoor pool
Previous Post

Pool Amenities: Thinking Outside the Box

Next Post

Making Aquatic Exercise Fun

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Related Posts

Aquatics Wellness
Solutions On

Aquatics Wellness: Swim for Health

November 3, 2023
Year-Round Swimming
Solutions On

Year-Round Swimming: Health and Business Benefits

October 4, 2023
Indoor Aquatics
Features

Indoor Aquatics Centers that Wow

August 29, 2023
British Swim School
Brand Voice

British Swim School: Survival of the Littlest

January 4, 2023
lifeguard shortage
Aquatics

Navigating the Lifeguard Shortage

July 20, 2021
aquatics programs
Aquatics

Aquatics Programs: Plunge into Profits

March 3, 2021
Next Post
Aquatic Exercise

Making Aquatic Exercise Fun

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.