• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Column

Sales: How to Get More Referrals

Jason Linse by Jason Linse
July 24, 2015
in Column, Marketing & Sales
1
Sales: How to Get More Referrals
Share on FacebookShare on LinkedIn

As many as 40 percent of your members should come to the gym because they know a current member. Remember “Curves?” They were able to get 80 percent, or more, of their members to join from referrals.

Hopefully, you are tracking the source of why people choose to join your gym. If you are, you should be able to pull a report and see what percentage is citing “referral.”

Regardless of where you are in business, you can always do better. After studying different methods to get leads, I have concluded that the best way to approach referrals is to keep it simple and be direct.

Know the difference between a referral “program” and a referral “process.” Your program is what you provide in exchange for a new member who joined because of a current member. Your process is how you go about procuring names and numbers, because you have to take the initiative. You cannot sit back and wait for your members to drag their friends and family into your gym. It happens, and when it does, it is awesome. But you need to have the attitude that you change lives. And the first step in helping change a life is to get them in the door.

3 for a T: This is my favorite way to ask for name and telephone numbers. It is simple, fun and effective. You provide a FREE T-shirt in exchange for three names and telephone numbers. It is as simple as that.

Do this for all new sales. After they join, so this right before they leave.

The conversation can go as simple as this: “OK, Mary, you are all set. You have your welcome packet, your membership card and we have your appointment set with our assessor, Mark, for tomorrow at 6 p.m. Now, this is just one more thing before you go: Studies show that people are 6 times to 7 times more likely to reach their fitness goals if they have a workout partner. If you give us the names and telephone numbers of three folks whom you think may be interested in Awesome Blossom Fitness, we will give you this T-shirt, free right now. It works pretty simple, Mary. We will call them and invite them in for a free 14 days. We will wait a couple of days to allow you time to give them a heads up. We will only call them twice and that’s it. AND if any of them join, you get a bottle of wine or a $15.00 gift card to Rojo.”

-The program: If you are currently giving a free month for all referrals, stop. Start offering a bottle of wine or a gift card to a local restaurant. First, it costs you less money than a membership. Second, it is immediate tangible gratification for the members. Third, it is unique and the member is way more likely to talk about their gift with their friends.

There you go. A simple and effective way to get names and numbers that will lead to more tours, more sales and more lives to change. But a couple more things before you implement this program:

-Don’t forget your current membership base. Place a few professional signs around the gym. “Want a FREE T-shirt? Stop by and ask Jason how to get one.” Have an image of a T-shirt on the sheet and if it is a smaller club, list the salespeople’s names.

-Referral contests: Once per year, twice at most. The giveaway could be a bicycle or a big television. Hang it near the front desk and let members put in three names and numbers, get a free T-shirt right away and then draw 30 days from the start of the contest.

Email jason@jasonlinse.com for a free video on referrals. Put “referrals” in the subject line.

Keep changing lives.

Stay ahead in the fitness industry with exclusive updates!

Jason Linse

Jason Linse is president and founder of The Business of Fitness, a consulting company. He also owns a personality assessment company called People Plus+ Fitness. Contact him at jason@jasonlinse.com or 612-310-1319 for resources on scheduling more tours and personality assessments, or visit www.jasonlinse.com.

Tags: referral programSales Blog
Previous Post

Gainesville Health and Fitness Launches New Barre Program

Next Post

Matrix Announces 7xi Software Update

Jason Linse

Jason Linse

Jason Linse is president and founder of The Business of Fitness, a consulting company. He also owns a personality assessment company called People Plus+ Fitness. Contact him at jason@jasonlinse.com or 612-310-1319 for resources on scheduling more tours and personality assessments, or visit www.jasonlinse.com.

Related Posts

“Click-to-Cancel”
Column

Why I’m Sticking with “Click-to-Cancel” — Even After the Court Ruling

July 14, 2025
AI-Powered Marketing
Supplier Voice

Why Now is the Time to Market Smarter with AI-Powered Marketing

July 7, 2025
Employee Wellness
Column

Placing Priority on Employee Wellness in Health Clubs

June 25, 2025
Hiring for the Right Reasons
Column

Hiring for the Right Reasons: Rethinking Recruiting for High-Performing Teams

June 11, 2025
Padel
Column

Padel Is the Glue — And the Business Case for Why Racquet Sports Belong in Every Health Club

May 28, 2025
big rocks
Column

3 Big Rocks from The HFA Show That Could Reshape Your Gym

May 22, 2025
Next Post
Matrix Announces 7xi Software Update

Matrix Announces 7xi Software Update

Comments 1

  1. Debra Albert says:
    10 years ago

    Love this simple reminder of how to get referrals at the point of sale, along with including the same offer to your membership base. I don’t think giving away a free month to keep–or give as a gift–has lost it’s effectiveness. When asked, or given some options, a free month wins out!
    Unless you have a business willing to do a cross-promotion with you, purchasing gift certificates also have ahard cost. Again–great reminders!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

July/August Issue 2025

July/August Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.