To commemorate its special “Snap Serves” summer campaign, Snap Fitness hosted a check presentation ceremony to celebrate its $15,000 donation to Folds of Honor, a foundation that provides scholarships to the families of soldiers killed or disabled in active duty.
Earlier this year, Snap Fitness pledged to donate $1 for every 30-day trial pass purchased between Memorial Day and Labor Day. Snap Fitness founder and CEO Peter Taunton called the fitness brand’s efforts “outstanding and a strong reflection of its core values.”
“As America’s Fitness Brand, we wanted to run a special campaign that not only encouraged people to start their fitness journey, but helped those who have put their lives on the line for our country,” said Taunton.
Perry and Annie Schmidt, president and director of the Folds of Honor – Minnesota Chapter, visited the Snap Fitness Corporate Headquarters to accept the check and speak on behalf of the foundation. With this donation, Snap Fitness will provide scholarships to three military families.
“This isn’t just an accomplishment for Snap Fitness, it’s an accomplishment for the thousands of people who signed up for the 30-day trial pass this summer,” Chief Marketing Officer Steele Smiley said.
Founded in 2003 by Peter Taunton, Snap Fitness has more than 2,000 clubs open or in development in 18 countries.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
