Snap Fitness announced that master franchise agreements have recently been signed for four countries: the Netherlands, Belgium, Luxembourg and Georgia.
“For any franchise, signing one master franchise agreement is a big accomplishment,” chief development officer Steele Smiley said. “The fact that we signed four agreements in one week is extraordinary, and it reflects the upward trajectory of the Snap Fitness brand – especially internationally.”
In the past nine months, Snap Fitness has signed master agreements for six countries and continues to grow rapidly across the globe, with more international news expected shortly.
“The Snap Fitness brand has experienced incredible international growth in the last year; that is the sign of a healthy business and it shows that the need for our product is more prevalent than ever,” said Smiley. “We could not be more excited to have these outstanding businessmen bring Snap Fitness to the Benelux region and Georgia.”
Han Walet and Theo Vermeeren will grow the brand in the Benelux region, backed by Gijs den Hartog on behalf of Capital Mills. The group has several years of experience owning and operating health clubs. Their first club is set to open in the Netherlands before the end of 2015.
Snap Fitness will work with three partners to develop and grow the brand in Georgia: Archil Piriashvili, Levan Diasamidze and Zaza Pachulia. The three partners come from bank and hotel ownership backgrounds.
“As our brand continues to grow around the world, more and more entrepreneurs are jumping at the chance to partner with us and bring Snap Fitness to their market,” Smiley said. “They see both the brand power Snap Fitness holds and the potential they have to truly make an impact in their territory.”