• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home In Print

The Benefits of Video

Linda Mitchell by Linda Mitchell
November 2, 2015
in In Print, The Essentials
1
The Benefits of Video
Share on FacebookShare on LinkedIn

There are a zillion statistics supporting the use of video marketing. For example, one minute of video is equal to 1.8 million words (3,600 typical web pages). In addition, emails that include video increase their click-through rate by 96 percent.

Just Google “video marketing statistics” and you will find all the proof you need to be doing this. But, how do you begin thinking like a video marketer?

You begin by thinking about your story, which is your content, and believing that it is a gift, without asking for anything in return. You are just sharing information, and video is perfect for that. Cisco, a worldwide leader in IT, predicts that streaming video will comprise 79 percent of all Internet traffic by 2018.

Next, own the fact that video drives lead generation. It is more likely to be shared than traditional whitepapers or even photos. You can easily share it across all your channels, including website, email, Facebook, Twitter, YouTube and more. This taps into an audience outside of your membership walls, and they have most likely found you through their own natural connections, not you banging on their door.

In order to be effective, your videos should include a call to action at the end with a link to a lead collection form. You can use an email gate at the beginning of the video as well, to collect a viewer’s info before they watch.

Video auto-tracking mechanisms are now being developed to drill down into individual behaviors with your content, such as how long they viewed or how many times, thus streamlining your behavior in response to a particular viewer.

There is a great deal to learn in this area, but the essential message here is to get started by producing simple videos and pushing them out through your marketing channels. In my next article I will give you succinct tips for launching an effective video strategy.



Linda Mitchell is the director of public relations and community partners for Newtown Athletic Club. For questions on marketing she can be reached at linda@newtownathletic.com.

Stay ahead in the fitness industry with exclusive updates!

Linda Mitchell

Linda Mitchell is the director of public relations and community partners for Newtown Athletic Club. She can be reached at linda@newtownathletic.com.

Previous Post

All Aboard

Next Post

Staying Ahead with Programming

Linda Mitchell

Linda Mitchell

Linda Mitchell is the director of public relations and community partners for Newtown Athletic Club. She can be reached at linda@newtownathletic.com.

Related Posts

Fitness Premier
Cover Story

Fitness Premier: The Game Plan for Success

July 8, 2025
Players Health
Brand Voice

Inside Players Health’s Mission to Redefine Risk Management

July 8, 2025
recovery
Features

More Than a Cooldown: Why Recovery is Essential in Modern Fitness

July 8, 2025
staffing
Features

Solving the Staffing Puzzle

July 8, 2025
Cancellations
Solutions On

Smart Cancellations, Stronger Retention

July 8, 2025
circuit training
Solutions On

Circuit Training: Build Community, Drive Growth, Repeat

July 8, 2025
Next Post
Staying Ahead with Programming

Staying Ahead with Programming

Comments 1

  1. Diana Hubbard says:
    10 years ago

    Linda,
    I am interested in the concept of using video in emails. Do you have any examples of this type of email? We have a form on our website that you can fill out for a free one week pass. We then take that database (about 800 emails per month) and re market to those who did not use the pass that they printed (they are not in our prospect database – meaning they did not visit the club). I’d like to produce a video to try to entice them to visit.

    Diana Hubbard

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

July/August Issue 2025

July/August Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.